We are happy to present our first entry on why photography is in the ugliest, weirdest way. Now, let’s see what we can do with it.
A proper photo is taking a long enough photograph to not overdo it. That’s fine, it’s just the wrong medium to work in if you want to look pretty. Point your handheld camera at someone and stare into the distance. This is how to do it, unless you want to look disgusting.
Probably the best thing to do with a big, distracting lens is just avoid it. That way, it has a substantial impact, even if it’s not clicking as fast as you’d like. Ditto with the optical zoom lens. It needs to be very soft; something you’d find in a special manual. The mechanical lens makes you look like a monster, especially when shot off into the distance.
Compare the camera industry’s reaction to doing the right thing with a smartphone camera. The industry of IPC, Inc. helps you take great pictures. It doesn’t do everything that a camera does: Do a proper photographer thing, print out a few nice pictures.
How will they do it? How will you shoot a fast shot that will have many people taking photos of it? How will they do something like put a film filter on a mirror to minimize glare? How will they switch between jittery and snappy-sharp?
What will happen is that there will be less of a method to it, an aspect that could use improving. IPC is widely aware of it, as are its competitors. But this is not easy for me to say without offending.
Simply put, the IPC is serious, they know the industry, they don’t just sit there and guess. And there is no way I can suggest taking a good quality picture on my iPhone without a step change in quality.
The only way to do that is for me to realize that I can’t rely on the image quality of my phone. Just like you can’t rely on the quality of your phone’s camera. By developing yourself a skill, not just relying on the image quality of the hardware in which you have invested your money, ICP helps you create interesting results.
One way is by creating your own photo and posting it on Instagram. Oh, I could go with 300 photos and they will say it is the best one yet. Or they can take the total number of works and publish them through Paper Magazine. Whatever they do, they make the right product, and will do it well.
I can imagine a day when Apple will have a huge portion of their new devices sold in their stores. People who are buying iPads will apparently be asking about this industry. I expect, therefore, that later that the iPad will have optical zoom lenses that aim at a very sharp resolution (currently, there are just no optical zoom lenses). That would work out brilliantly for the user.
To complete the process, I might want to create a photo montage of eight one-shot photos. Of course, these wouldn’t exist because the content on my iPhone would be simply too loud. But that’s a subject for another post. As for me, I could sell what I created, along with my dozen or so Instagram followers, to a gallery or even a board or company. Some company would treat the image as proof of effort or luck. Instead of those photos selling for hundreds of dollars on eBay, some of the works on my own would go to many people in the town or city where I am holding up a real camera. That would be a wonderful bonus. It wouldn’t be simple, and it wouldn’t be good for the people making the products for the end consumers. But it would be a win for the end consumers.
I’m going to have to take a spare moment to look at the photography industry’s options a little deeper for an entirely different subject.
What’s the most common problem? The worst I’ve seen is: Do people ever bother with the tripod. The wrong kind. Try the Japanese camera. It’s amazing, they do it much better. But you have to work first, that’s why you have to be careful.
The good news is that ICP, Inc. is doing the right thing by helping me create the image I have prepared for you. They want to be helpful, to help you find the reason for it.
As a marketer, it’s important for companies to give a credit to ICP’s professional branding tool that can help you create valuable shots for the viewers or customers of your product.