This weekend the Washington Post ran an article about Google developing Cardboard (the endearing little plastic polaroid viewer that looks like a sleeker iPhone). This time I wanted to start a Google Blog today. I use Pinterest and Gmail mainly as an exercise/photo platform but I actually “pinch” it all the time. Just such a point is that Google could license this website and story so that the Cardboard outsource to other independent content producers.
The first thing I wrote down on my clipboard yesterday morning, was “@google is teaming up with GSN for offline Cardboard technology.”
I got to thinking. Does Google already do this? What’s the big deal about putting outside commercial partners on “computational” content?
I don’t think so.
Before the world gets too excited about Cardboard it’s probably safe to say there aren’t tons of people using Cardboard for anything other than taking photos and sketching out cat pictures. Let’s get creative and let Cardboard be it for solving our R&D or coding, for field research or business simulations. After that, if Cardboard can become a viable option to power access to everything that’s around us, then Google can begin to share information about how the technology is improved. Now, in the real world, it might work. But it’s still years from first mass market adoption.
The same goes for Periscope. This minute-long video feed created in Cardboard can be made for use on just about every device you’d want to use Cardboard to create. But just like Google’s power secret is that they’re already developing the hardware. The cards made by Simple Make (formerly UMMO) should be useful for tabletop installation and for visually disabled kids.
Well, Periscope is better than Cardboard for drawing, video, GIFs, and other simple drawings. But more exciting for the evangelists, Periscope could potentially be used to broadcast live video of just about anywhere on Earth to almost any viewer.